Call for Papers on Sharing Economy in Tourism

Title: Sharing Economy and Collaborative Consumption in Tourism Research

Guest Editors

Dr. Albert A. Barreda -, Missouri State University

Dr. Yoshimasa Kageyama -, Missouri State University


Sharing economy, or the peer economy refer to an economy system in which individuals rent or swap good, services, space, money, or transportation solutions for free or for a fee by means of the Internet platform (Möhlmann, 2015). The emergence of sharing economy is considered collaborative consumption. The rise of profit-based peer to peer online platform such as Airbnb and Uber has affected travelers’ behaviors and traditional tourism industry (Heo, 2016). Sharing economy has become one of the most significant business-model innovative research topic in economics, business, management, hospitality and tourism in the last ten years. The innovative effect of the sharing economy movement is without discussion the most rule-changing social, economic, and technological advance in recent years. With the use of technology, any individuals or travel provider can offer a service, experience, or tangibles good to any tourist or travel consumer. Technology and online platforms have given the opportunity to share experiences and tangibles assets “peer-to-peer” with any person who is interested. Several research studies have shed light on the effects of the sharing economy movement, its drivers and limitations for tourism, with the presumption that collaborative consumption and sharing experiences and goods, travelers are less dependent on the traditional company-consumer business model (Fang, Ye, & Law, 2016).

The investigation of sharing economy in tourism and hospitality is mainly focused on topics such as the impact of sharing economy, travel experiences and trust in sharing economy. However, several researchers suggest that even when collaborative consumption in sharing economy is one of the most relevant and current business disruptors in a global economy, there is limited research investigating different aspects and perspectives around the sharing economy stream of research (Cheng, 2016). Additionally, current research suggests that the emergence of sharing economy as a research topic is receiving more attention due to its importance on economies and societies.

The recent attention to understand this research topic more has established opportunities for researchers. The understanding of the impact and the different perspectives of the socalled “Collaborative Consumption “are significant opportunities to contribute more to the current literature. Nowadays, one of the central challenges for research on sharing economy is the limited understanding of the impact of sharing economy on tourism. This special issue aims to add to the body of knowledge on sharing economy by investigating the effect of sharing economy and its prospects on tourism and hospitality research. The main objective is to gather a diverse high-quality research in sharing economy and collaborative consumption, offering new studies that may help tourism and hospitality researchers, business experts, managers and technology developers, as well as travelers and consumers interested in new trends related to the topic.

This special issue, suggested by the Journal of Tourismology, intends to address a variety of trend research investigations on sharing economy from numerous theoretical and methodological perspectives. Some research questions to this special issue may include, but are not limited to, the following:

  • Does sharing economy impact positively tourism and hospitality? What implications does it have for tourism and hospitality?
  • Sharing economy and collaborative consumption: how does sharing economy affect consumers and travelers? Are there opportunities to influence travelers’ behaviors, perceptions and decisions?
  • Drivers of innovation of the sharing economy effect: The function of technology and the opportunities for new technologies.
  • What factors (e.g. regulatory, political) debilitate innovation and growth for the sharing economy phenomenon? Is there evidence of factors and effects that may affect positively or negatively collaborative consumption?
  • What influences travelers to select and use sharing economy business models such as Uber, Airbnb, etc.?
  • What are travelers’ perceptions of their experiences after consuming peertopeer services and products such as lodging, food, transportation, experiences, etc.?
  • What are the current and future impacts of the sharing economy on tourism and hospitality regarding economic, social, tax obligations, political, legal, and environmental aspects?
  • How the sharing economy will continue affecting traditional business models and industries?
  • What technological opportunities will affect the sharing economy to continue expanding and disrupting traditional industries in the tourism and hospitality industry?
  • The sustainable growth and opportunities of the sharing economy in tourism and hospitality. What elements will help the sharing economy to continue affecting destinations and tourism services?
  • Strategies and marketing efforts when competing in the sharing economy: What strategies and what branding and marketing efforts traditional companies must consider when competing in the current era of the sharing economy?
  • Who receives the benefits of the sharing economy in tourism and hospitality? What are the benefits and overall impact of current disrupting models including Airbnb, Uber, Zipcar, etc?

Submission Process

Manuscripts must be submitted using the journal management system at:

Please check author guidelines before submission. All manuscripts must follow the author guidelines at:

Key Dates

Deadline for submitting the paper: July, 2020

Review Process: Aug – Oct., 2020

Revision and final decision: Nov. – Dec. 2020

Special issue expected publication date: Dec. 2020


Cheng, M. (2016). Sharing economy: A review and agenda for future research. International     Journal of Hospitality Management57, 60-70.

Fang, B., Ye, Q., & Law, R. (2016). Effect of sharing economy on tourism industry        employment. Annals of Tourism Research57, 264-267.

Heo, Y. (2016). Sharing economy and prospects in tourism research. Annals of Tourism Research58, 166-170.

Möhlmann, M. (2015). Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again. Journal of Consumer          Behaviour14(3), 193-207.