Year : 2017 Volume : 3 Issue : 2

Full Text (PDF)

The Superior Destination Experience

Open Access

Abstract

Offering a desirable tourist experience is significant for destinations’ success. Although tourist experiences have been analysed in different settings, there is still scant research on which experiential characteristics make a superior destination. This study compares superior and inferior destinations based on 20 experiential attributes. 500 respondents were requested to rate these attributes based on their best and worst destination experiences. Paired sample t-test results revealed that all attributes were rated significantly higher for superior destinations. Yet, the range of means suggests that some destination attributes might be considered more powerful than others in describing the experience continuum. Various suggestions for DMOs and stakeholders were discussed.

Keywords

Tourist-Experience   Destination-Management   Destination-Benchmarking   Destination-Competitiveness  

Corresponding Author

Gürel Çetin

Details

DOI 10.26650/jot.2017.3.2.0004

Early Viewed : Dec 15, 2017

Full Text (PDF)

The Superior Destination Experience

Open Access

Abstract

Offering a desirable tourist experience is significant for destinations’ success. Although tourist experiences have been analysed in different settings, there is still scant research on which experiential characteristics make a superior destination. This study compares superior and inferior destinations based on 20 experiential attributes. 500 respondents were requested to rate these attributes based on their best and worst destination experiences. Paired sample t-test results revealed that all attributes were rated significantly higher for superior destinations. Yet, the range of means suggests that some destination attributes might be considered more powerful than others in describing the experience continuum. Various suggestions for DMOs and stakeholders were discussed.

Keywords

Tourist-Experience   Destination-Management   Destination-Benchmarking   Destination-Competitiveness  

Corresponding Author

Gürel Çetin

Details

DOI 10.26650/jot.2017.3.2.0004

Early Viewed : Dec 15, 2017

Full Text (PDF)